The Christian Association of Nigeria (CAN) has condemned FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, over an offensive Easter advert that has sparked outrage among Christians in the country.

In the controversial advert, the company used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.

A move that CAN described as “totally unacceptable” to the Christian population.

“We find this advert to be insensitive, offensive, and totally unacceptable.

Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins.

It is not a day to be used for crass commercial purposes,” The General Secretary of CAN, Barrister Joseph Daramola said.

“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit,” he said.

“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.”