As Donald Trump rails against a possible indictment in New York, his team is leaning into a strategy that has quietly become a cornerstone of his 2024 presidential campaign: releasing made-for-social media videos reacting to the news and outlining his agenda for a possible second term.

The videos feature the former president speaking directly to camera on topics ranging from Ukraine and “saving” the suburbs to dismantling the “deep state, ” and they are often laced with his familiar dark rhetoric and conspiracies.

But his team sees them as a tool to bypass the traditional news media and speak directly to supporters, and as part of a broader effort to steer Trump toward policy instead of his own grievances and obsessions with the past.

“It certainly lays down a marker for President Trump and the campaign on very specific policy prescriptions. No campaign has done it thus far and it sort of harkens back to 2016 where President Trump was pushing out policies left and right,”

Trump campaign spokesman Steven Cheung said. “We want to put a focus on policy and do it differently from a run-of-the mill campaign.”