Nigerian talented female Singer, Niniola who is one of the most gifted, vivacious, and active musicians working today has opened up what it takes to succeed in the music industry.

Her distinct brand of Afrobeats music House has ruled the airwaves and paved the way for her, but the singer claims that talent and the ability to sing were only a fragment of what she needed to make it in this market, contrary to what she previously believed.

During an interview with The New Telegraph, Singer Niniola discussed the music industry, what it needs to improve, and the misconceptions she formerly held about it.

According to her, there is a lot more to the industry than what people see from the outside. She also spoke about how she is grateful that Project fame gave her the money she won from them because she had horrifying stories about talent competitions.

In her words;

“It’s just made me realise that there is a lot to the music industry than people see from the outside. Before I came in, I always thought that I can sing, I have talent, just enter and sing and everybody will look at you and dance, but when I came in I realised that wasn’t it and thank God that Project Fame gave me my prize money and in my mind I was like did they really give me this money? Because I had heard stories of what happens when people go for competitions. But they gave me and I invested that money in my career.”

When asked if she wouldn’t have succeeded without the winning prize, she said;

“You can’t do anything without money because I remember I dropped a song ‘ Ibadi’ which was my debut single and I did not have money to shoot the video until the end of the same year and that was not really good because people had already embraced the audio well. At the end of the day, money is key to any artiste to growing in an industry like ours.”